NEWS
La Pieza – Si, por favor. Adlab Win’s Grand Prix
Advertising Students in Jeff Sheets Comms 398R class were invited to compete in an International Advertising competition in South America, called La Pieza, sponsored by Universidad de Desarollo in Santiago, Chile. The briefs were set to tackle some of the world’s largest social issues and this year’s briefs dealt with: Inequity in childhood education, the global climate crisis, and digital addiction.
Sparknotes Sparks AICP Award
The School of Communications via the BYU AdLab just won an AICP Student Commercial Award! for Sparknotes – In Summary, Short. https://www.aicpawards.com/show/summarized In addition, the BYU Adlab had seven other entires on the shortlist. Congrats to students: David Hulme, Naomi Winders, and Hayley Christensen!
Adlab makes the Shortlist for Comm Arts
Comm Arts Advertising Annual Shortlist https://www.commarts.com/content/files/competitions/Ad21Shortlist.pdf The shortlisted projects are: iRobot – Never Go Back EJI – Know Us Ford – Life’s Journey Nivea – The In-Between Carhartt – The Hands That Feed You
D&AD Pencils sharpened for the Adlab
The School of Communications via the BYU AdLab students won two D&AD Pencils this year. Congrats to Emma Higbee, Taylor Garrett, and Hope Knudson for winning a Yellow Pencil for their project, Reimagine for the Disney client brief https://www.dandad.org/awards/new-blood/2021/disney/3847/reimagine/ And congrats to Dillon Hansen and Kylie Romano for winning a Wood Pencil for their project, Protagonist for the Penguin client
Collegiate Effies won by The BYU ADLAB for BOSE
In one of the final advertising competitions of the awards season, The BYU AdlLab won the Collegiate Effies competition with a client challenge from BOSE, with the team of Sophie Haws, Isabel Huish, Hope Knudson, and Dillon Hansen awarded first place for their campaign “Make Your Future Sound” and crowned National Champions of the Collegiate Effies for 2021. (We also won this competition last year in 2020 for IBM and in 2019 for Subaru)
National Mosaic Award for Diversity and National Addy wins
The School of Communications via the BYU AdLab won a special National Mosaic Award for Diversity and Inclusion at the AAF ADDY Awards, for American Girl Doll – Where Every Girl Finds Her Story. https://vimeo.com/503935487 We also won Six National ADDY Awards Three National Gold ADDYs: American Girl Doll – Where Every Girl Finds Her Story, for TV Commercial https://vimeo.com/503935487
Adlab Ranked #1 Internationally by the One Club for Creativity
The BYU AdLab was ranked the #1 creative program in the world, by the One Club for Creativity, beating out entire Colleges, Art Schools, and Advertising Portfolio Schools from around the globe. We ranked #2 in this competition the last three years, and this year we broke out and won School of the year and ranked #1.
Big Showing from the Adlab at the 2021 Effie Collegiate Challenge
The School of Communications via the BYU AdLab had an amazing showing in the 2020/21 Effie Collegiate Bose Brand Challenge.
Semi-finalists in the Collegiate EFFIE Competition
The Collegiate EFFIEs announced the semifinalists and the School of Communications via the BYU AdLab had four teams move on in the prestigious competition for the 2021 Bose Challenge. After placing seven teams in the Quarterfinals, the BYU Adlab has now placed four in the semifinals. Big Congrats to: Team ”Find Your Frequency” Cameron Youngblood, Elena Deighton, Anya Meredith, Andrew