Million Trees

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2017-06-20T22:51:27+00:00

MILLION TREES About New York is losing its trees. We couldn’t let that happen. To capture the hearts of the “Tree Passers”, millennials aged 20-30 who tune-out social initiatives, we appealed to their vanity. Tree Passers might not care instantly about trees, so we rallied our campaign around something they do care about, [...]