Vespa – Ride To Fly

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Vespa - Ride To Fly About Riding a Vespa is the closest you can get to flying while still remaining on the ground. By reminding consumers already familiar with the brand of the enjoyable possibilities of a scooter ride, and also of the international charm of the Vespa experience, brand perception will become synonymous with [...]

Pokemon Go for Good

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Go for Good About The biggest game of the century was released this summer, Pokémon Go. We realized that not everyone could play, hospitalized kids. Working alongside Primary Children’s Hospital we created Go for Good, a platform that enables hospitalized children to play Pokémon Go safely.  Volunteers acted as live-personal avatars became the [...]

Project Gram Gram

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Project Gram Gram About While technology might bring our fast paced world together, not everyone is included in the communication craze, grandma. While you update your profile with pics on the daily, grandma is missing it all. Until now. We created Project Gram Gram a platform that prints your social media posts and [...]

Ad Fight



Ad Fight Part 1 About A group of graduating BYU seniors wanted to flex their creative muscles so they decided to have an Ad Fight. Two undergraduate programs went head to head to address one creative brief. The judge was the Martin Agency. The teams: BYU vs. University of Colorado. The two teams had [...]

Million Trees

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MILLION TREES About New York is losing its trees. We couldn’t let that happen. To capture the hearts of the “Tree Passers”, millennials aged 20-30 who tune-out social initiatives, we appealed to their vanity. Tree Passers might not care instantly about trees, so we rallied our campaign around something they do care about, [...]

Road to the Shire


Road to the Shire About We Adlab students believe in our dreams. Even when that dream consists of traveling to New Zealand to become hobbit extras. In fact, that's exactly what three students accomplished. They created international buzz, rallied Tolkien fandom, and gained supporters including Justin Bieber.