Project Description

World Record Water Balloon Fight

About

Working with McCann New York we broke a world record of the largest water balloon fight in the world and achieved over 1 million of YouTube views. We filmed Kyle Anders single, “You Always Make Me Smile” in the center of it all. Then when people went looking for the song we invited them to design the album art. A couple hundred submissions later Kyle had a new album cover and we had successfully launched a new record label, “Stayumusic” and our first hit artist.

Client

Holliday Inn

Partner Agency

McCann New York

Awards

2010-2011 Gold Addy

One Show

2011 Bronze One Show Pencil