Project Description

THE MINI MILE

About

Many Millenials say they wouldn’t buy a mini-cooper despite being in the market to buy a new car. Fortunately, we found out something interesting. The Millenials that said they wouldn’t buy a Mini had never driven one. After driving a mini, these “Mini Haters” actually loved it. So we created a campaign, “The Mini Mile” to get Millennials into Minis.

Client

Mini-Cooper

Awards

2013 Effie Collegiate Gold