The AdLab, in partnership with the Utah Jazz, debuted a film at last weekend’s All-Star game festivities in Salt Lake City. The production was one of 24 short films from 11 countries that were part of the NBA’s “NBA Films for Fans” initiative. AdLab students were given a brief and competed with professionals in the market to have the chance to make the Jazz-partnered entry.
The NBA commissioned the filmmakers to create content that would highlight the league’s global influence from their respective cultural perspectives. At a red-carpet debut event on Friday, the AdLab’s short, “Champagne Stain,” was featured along with the other submissions from around the globe. Screenings continued throughout the weekend at the NBA Crossover fan experience.
As a bonus, AdLab students had the opportunity to work with some of our communications alumni who were part of the Utah Jazz creative marketing team.