Advertising Students in Jeff Sheets Comms 398R class were invited to compete in an International Advertising competition in South America, called La Pieza, sponsored by Universidad de Desarollo in Santiago, Chile. The briefs were set to tackle some of the world’s largest social issues and this year’s briefs dealt with: Inequity in childhood education, the global climate crisis, and digital addiction. With entries from all over South and Central America, Europe, and the US, the AdLab students won multiple awards, and one project won a Gold for the inequity of childhood education and was awarded the Grand Prix award (Best of Show) for this year’s competition.
For the first time ever, they awarded two teams the Grand Prix. Plans are now underway for the students to work with the other Grand Prix winners from Chile on creating and implementing a pro-social campaign to make a real difference in the world.