The School of Communications via the BYU AdLab had an amazing showing in the 2020/21 Effie Collegiate Bose Brand Challenge.
All Spring Semester entries have been reviewed by a jury of industry professionals with diverse experience across clients, agencies, and media companies. After thoughtful deliberation, each project was evaluated and Quarter-Finalists were determined based on jury scores.
We are pleased to announce this Spring Semester’s Quarter-Finalists:
“Cancel the Competition” – Brigham Young University
“Find Your Frequency” – Brigham Young University
“Real Quality for Real People” – Brigham Young University
“Sound Advice” – Brigham Young University
“Get Means Give” – Kent State University
“Behind the Breakthrough” – Liberty University
“Bose Brings You Back” – Liberty University
“Safe in Sound” – Loyola Marymount University
“Stand Up & Stand Out” – Loyola Marymount University
“Escape Campaign” – University of South Carolina
Congratulations to all of this semester’s Quarter-Finalists, who join the Fall Semester Quarter-Finalists in moving forward to the Semi-Finals of the Bose Brand Challenge.
The Fall Semester Quarter-Finalists include:
“Bose Boss Battle” – Brigham Young University
“Defy Distractions. Redefine Success” – Brigham Young University
“Game Like a Pro” – Brigham Young University
“Cancel the Noise, Hear Your Voice” – Northwestern University
As the top-scoring cases from across the academic year, Quarter-Finalists have moved on to the next round jury to determine the Semi-Finalists. The Bose Brand Team will then select the final two teams that will be invited to present their campaigns.
So the BYU AdLab had 7 of the 14 finalist entries.