NEWS
BYU Adlab Ranks #2 Internationally in the Young Ones Competition!
The BYU Adlab held its own against some of the biggest and best design and art schools in the world! A massive congratulations to this year’s graduating class. Way to represent! Young Ones competition Overall University Rank (all from the AdLab) #2 Young Ones Portfolio (#1 overall rank) 6 student portfolio Young Ones ADC (our Spec Work, #1 overall rank) 7
AdLab has a great showing at the One Club Young Ones
In its winner’s announcement, the One Club had this to say about our program: “Brigham Young University’s dominance in Young Ones ADC was enough to elevate them to second place, swapping positions with perennial superstars School of Visual Arts, who have never finished below third for as long as we can remember.” “It’s extremely rewarding to have our little creative
Lerma Creative Director David Morring inspires with “He Gets Us” Campaign
David Morring, the creative director behind the recent “He Gets Us” campaign, visited campus on April 6 and spoke to comms students. David is an accomplished, award-winning Creative Director at LERMA. David shared ideas about how to stay true to your faith while working in the creative world. The “He Gets Us” campaign, which aired during the 2023 Super Bowl, was unique in its message centered around inviting people to know Jesus Christ.
Big Month of Wins for the Adlab
The One Club/Young Ones – The School of Communications AdLab, being touted by the One Club for Creativity as “a heavy hitter” amongst the most elite art design Schools in the world, has made an incredibly impressive showing on the organization’s Young Ones shortlist with over 130 entries. The One Club’s announcement reads: “The smoke has officially cleared from the
BYU AdLab Dominates ANDY Shortlist
The International ANDY Awards debuted their shortlisted entries and the School of Communications, via the BYU AdLab, has 10 pieces of work on the shortlist. This is an international competition with worldwide representation, including Germany, Brazil, Korea, and the US. BYU also has the most shortlisted entries of any University. Having so many entries make the shortlist is a prestigious honor for our advertising students.
Big Emmy Win
The BYU Adlab is on to big wins this year with its 3rd Emmy win in this years 42nd College Television Awards
AAF American Advertising Awards & Big Adlab Wins
The BYU AdLab had a stellar showing at the AAF American Advertising Awards competition. The AdLab won an astounding 28 Gold awards and 31 Silver awards – one of the best showings for student awards ever.
Advertising Students’ Film Debuts at All-Star Weekend
The AdLab, in partnership with the Utah Jazz, debuted a film at last weekend’s All-Star game festivities in Salt Lake City. The production was one of 24 short films from 11 countries that were part of the NBA’s “NBA Films for Fans” initiative. AdLab students were given a brief and competed with professionals in the market to have the chance to make the Jazz-partnered entry.
Four Students from The BYU ADLAB named Most Promising Multicultural Students
The BYU AdLab had four students selected by the American Advertising Federation as the Most Promising Multicultural Students. Congratulations to Brianna Aguilar, Bri Lucero, Chris Mercado, and John Starkweather as they spent four days in New York City connecting with professionals from brands, media companies and advertising agencies, and getting first-hand knowledge of the advertising industry. They were honored at