ABOUT
MEET OUR AMAZING PROFESSORS
Jeff Sheets
Jeff is an Associate Teaching Professor, teaching advertising in the BYU School of Communications. He is the founder of and the Faculty Advisor to the Adlab. Jeff’s background is extensive in creative advertising and brand marketing.
Jason Freeman
Jason’s research interests are heavily influenced by his time as an industry practitioner. Specifically, he is interested in topics that center on advertising ethics and persuasion. This includes ongoing work that examines native advertising and children in advertising.
Pat Doyle
Pat is the Manager of the Advanced Advertising Lab. He received a BA in Marketing Communications from BYU in 1998. He has spent the last 20 years working as a copywriter, creative director and agency CEO.
Mark Callister
Mark’s research centers on family and the media, visual imagery in print advertising, and portrayals of elderly in the media. He has published articles in the Journal of Current Issues & Research in Advertising, Journal of Aging Studies, The Encyclopedia of Human Emotions, Journal of Language and Social Psychology, Oncology Nursing Forum, and Evaluation & the Health Professions.
Chris Cutri
Chris graduated from BYU in 1995 with a degree in humanities and a minor in film. Upon graduation he was accepted to the ArtCenter College of Design in Pasadena, California. There he received an M.F.A. in film directing. Cutri has been signed with several film production companies to direct commercials.
Quint Randle
Quint’s marketing background ranges from agency account executive to media and music business entrepreneur. He teaches design and multimedia storytelling. Quint holds a Ph.D. in mass media (specialty in marketing) from Michigan State, an M.A. in communications from Pepperdine, and a B.A. in communications from BYU.
Tom Robinson
Tom teaches advertising and specializes in account planning, advertising principles and advertising strategy and research. He holds a Ph.D. in mass communication from the University of Southern Mississippi, an M.A. in communication from the University of Nevada, Las Vegas, and a B.S. in marketing from Northern Arizona University.
the adlab story
It all started in 2003 when BYU Ad Faculty Doug McKinley and Jeff Sheets were eating cheese and dreaming in their office. They thought, “If we want to produce the best ad graduates in the nation, we have to provide the best educational experience in the nation.” So together with the BYU advertising faculty they created the AdLab, a student run, professionally mentored ad agency. They gave real briefs to students, bridging the gap between student and professional work.
the adlab TODAY
The first clients to collaborate with the AdLab were the Ad Council, Holiday-Inn, Burger King, and Nike. The students didn’t reach the industry bar. They surpassed it. Now under the direction of Pat Doyle, the AdLab is comprised of over 300 students and ranks as one of the top undergraduate ad programs in the nation.